Objective playbook · 🇩🇪 Munich Catchment
Build Consideration
The objective sets the KPI, the buying model and the channel mix for Germany. Change it in the filter bar and every number below re-plans.
Primary KPI
Consideration lift
Brand-lift study: uplift in 'would consider Dubai' among exposed vs control
Blended CPM
$8
Target frequency
4.2x
Channel mix · $45,000
CTV / Online video 45% · $20,250
15s/30s destination film
Meta Reels & Stories 30% · $13,500
9:16 motivation cut-downs
DV360 display 25% · $11,250
PLZ-targeted retargeting
Campaign window
15 Oct – 15 Dec 2026
62 days · $726/day
Travel window
1 Nov 2026 – 28 Feb 2027
Launch 17 days before first departures
Visitors from Germany stay 8.2 days on this route · TAC export, Oct 2026
Departures before 24 Dec are already past their 70–77-day search peak. To cover 1 Nov departures, open the flight by 16 Aug.
Audience sizing · Munich Catchment
Three independent sizing views
Each card is a separate estimate from a different source — they are not a funnel and should not be subtracted from each other.
Estimated Relevant Audience
193,536
Individuals
1,120,000 base × 17.3% propensity
Modeled statistical estimate based on Destatis eligible adults 25–65 & localized POI density.
Available Partner Audience
73,544
Verified high-spend MAIDs (30d)
Maddict / Azira
Deterministic SDK mobility & privacy-safe card-spend index.
Forecast Campaign Reach
73,544
Unique individuals reachable
$45,000 ÷ $8 CPM = 5,625,000 imps ÷ 4.2x
Reach is capped by the 73,544-device partner pool; budget beyond that point raises frequency, not reach.
Activation route
Hand-off pack
Ready-to-import targeting parameters for the selected opportunity and objective · for Gastronomy & Dining.
Activation runs in Campaign Tactics / partner platforms; this file is the hand-off.
Step 1
PLZ target list
Google DV360 & Meta Ads Manager import
80331, 80333, 80335, 80538, 80539, 80802, 81541, 81675, 81679, 81925